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Rex Demanser

Seeking new role in Hotels, Hospitality or Tourism

Professional Status
About Me
Born in Napier, my hospitality career started as a porter (James Cook Hotel, Wellington) and worked up through the ranks, really beginning in London, where I spent nearly 10 years with Hilton International being Area Director Rooms Operations for Asia/Pacific & Australia, 5 years with Pan Pacific hotels as Corporate Director for Sales, Revenue and Web, and then 4 years with Kempinski Hotels as VP Distribution, Revenue Management, Web operations and eCommerce/Marketing. Broadly put, approximately 50% of my time in Hotel Operations and 50% in Sales & Marketing/Revenue/Web. I now seek a senior executive role where commercialism, creativity and most importantly - Where people count!. An organisation that fully understands that encouraged, educated, empowered people are the elements that will drive maximum business performance. Ideally a luxury Hotel or Tourism enterprise.

References available on request.
  • Pre Opening preparation for the hotel.
  • Setup the PMS, Revenue Management and onward distribution systems. Opera, IDeas, Siteminder and OTA Extranets

Special Projects Consultant
September 2015 to September 2019
New Zealand
  • During this time I supported Boutique Corporation Bangkok with the establishment and setup of a new brand of hotels, including operational systems, IT Systems, Sales, Distribution, Marketing, HR and recruitment and Operational procedures for the new hotels.
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  • Opera Central Systems Support for Hotel Integration to the Central Systems.
  • Support Revenue Management, initially when corporate role was vacant.
  • Established new Privacy Policy and Customer Database CRM Platform with the Marketing Team
  • Establishment of Central Reservations and Cluster Reservations Offices
  • Re-Launched the Global Hotel Alliance and GHA Discovery Loyalty Programme
  • Launched online eGifting platform for online sales
  • Supported in re-design and IBE integration of the Website and booking Engine
  • Responsible for development and deployment of the Sales & Marketing Strategy for Distribution, Revenue Management, Web and eCommerce, Micros Fidelio Integrated Central Systems including ORS, OCIS, OWS, SFA, Reservations Worldwide, Voice, eMarketing, IDeaS Revenue Management system and Third Party system integration.
  • Overall responsibility for Kempinski Pricing Strategy, Market positioning, Rate and product distribution, Third Party B2B and Direct Internet B2C revenues, including Negotiation, Contracting, Inter-facing and overall contract deployment and revenue production.
  • Determining and communicating unit revenue targets, including 5 year revenue projections, within the context and guidelines of the overall company strategy. 1.5BNZD per Annum
  • Create an “Entrepreneurial” culture within the company for Sales and Revenue across all revenue centres to include Pricing, Market positioning, Market penetration and business conversion. Including creation of Group Services within the Management Agreements.
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Senior Vice President

Cairnhill Group
June 2005 to March 2006
  • Start up of new division of the Company providing services to hotels and hospitality industry, primarily distribution, web, GDS and CRS connectivity and bringing independent hotels together in a collective Sales & Marketing Alliance
  • I was brought on with Cairnhill Group to start a new initiative which later the Chairman elected not to continue
  • Primarily responsible for the Sales & Marketing model (competitive methods) including: E-distribution & marketing, global hotel alliance and business acquisition & retention and customer relationship management models
  • Overseeing Sales operations for all Pan Pacific Hotels including recruitment, targets, business plans and day-to-day sales operations and activities
  • Overseeing Regional Sales operations for all Pan Pacific Hotels including recruitment, targets, business plans and day-to-day sales operations and activities
  • Overseeing all Information Technology developments including GDS, Internet, Website design and Website Management
  • Establishment of a Revenue Manager and Revenue Management culture within all Pan Pacific Hotels and Resorts
  • Creation and execution of all E-Marketing activities for Pan Pacific Hotels & Resorts
  • Overseeing day to day operations of Central Reservations and Hotel Reservations including associate recruitment, education and operating standards for Reservations
  • Development and Implementation of the rooms operational standards and revenue management standards for Pan Pacific
  • Overseeing Information technology to include Delphi, Fidelio PMS, TRUST GDS, SRS World-booker WBE and Fidelio CRS/CIS. Introduced roll-out of TRUST Voyager CRS
  • Contracting and co-ordination of all Marketing / Partner alliances and programmes, including global SRS marketing agreement and credit card programmes
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General Manager

Carlton Hotels
April 1999 to November 1999
Australia - New South Wales

Independent Consultant

T2E Direct
March 1994 to January 1999
New Zealand
  • Various Roles with Hilton International including, Receptionist, Front Office Manager, Area Director Rooms Operations (Asia Pacific Australia), Training Director Micros Fidelio, Resident Manager Dubai Hilton.
  • Have travelled to over 60 countries for work and pleasure
  • Have lived and worked in, London, Hong Kong, Dallas, Dubai, Auckland, Sydney, Singapore, Geneva, Bangkok and Brisbane (Maroochydore)
  • Enjoy Annual Sailing trip each year usually in Turkey or Croatia.
  • Travel wish list - South America and Bhutan
  • Avid Tennis player and member at Mt Eden/Epsom Tennis Club. Enjoying Competing in singles, but equally enjoy playing with the current inter-club Tournament team.
  • Running, completed Round the Bays, Waiheke, Paihia, Devonport 15km, ASB 12Km and currently training for Queenstown half Marathon November 2018
  • Weight Training 2-3 times per week, Fit Box and Circuit Training
  • Fishing whenever i can, particularly King Fish and Snapper
  • Playing and Learning Piano, Favourite Composers Rachmaninov and Beethoven
  • Have learned basic French but continue to strive to reach a higher competency, particularly in comprehension
  • Development of Company Strategy for Portfolio growth, Revenue, Distribution and Web. Presented to Board for Approval.
  • Brand Strategy Development & Deployment
  • Maintenance of Statistics for Measurement and Balanced Scorecard
  • Strategic Approach based on Kaplan and Norton
  • Leadership and strategic Planning for Global Sales Offices
  • Development and deployment of eMarketing
  • Corporate contracting and negotiations
  • Customer Relationship Management
  • Sales and Fidelio Sales System deployment, training and Management
  • Owner Relations and Presentations
  • Creating & deploying joint marketing programmes with Airlines and/or Airports including Destination Marketing
  • Negotiation and contracting of Online Integrated Travel Agencies
  • Project Management of Interfaces for Content Management
  • Implementation of Pricing reviews and Demand Price Forecasting
  • General Management Experience, Hotel Manager Dubai Hilton, GM Carlton Sydney
  • Rooms Operations Regional Management Asia Pacific Australia
  • Hotel Pre-Opening & Project Management, Kyong Ju & Bali Hilton Hotels. Sales Opening & Distribution setups for over 35 Kempinski Hotels
  • New Hotel Build Project Management
  • Numerous Hotel Renovation projects
  • Development and control of overall Hotel Revenue budgets. Quarterly summaries and Presentations for the Board.
  • Hotel budget reviews, in particular the Sales & Marketing Plans
  • Development and Management of the overall company Sales & Marketing Budgets
  • Overall management of eMarketing spend
  • Total Overall Marketing Budget for Kempinski Hotels 35Million CHF
  • Creator and developer of the Global Hotel Alliance (
  • Global Contracting for major OTA,s both for GHA and Hotel Chains, including Expedia, Agoda, HotelBeds and others
  • Relationships with Airlines for Joint marketing promotions
  • Strong Relationships with external organisations, including TBWA/Tequila and Landor for Brand Development, Airlines, OTAs and Digital partnerships
  • IDeaS Revenue Management System
  • Implementation and Training of Revenue Management techniques
  • Integrated Pricing (EZYield)
  • Micros Fidelio Central System Integration
  • Leadership of Revenue Management, Web/eCommerce and Distribution teams
  • Leadership and Project management of integrated Centralised Distribution systems, including Third Party OTA and Revenue Management system integration
  • Day to day operational oversight of all IT systems, including systems alerts, operational alerts, system security and redundancies
  • Management of Core reporting (usually 5 key teams members)
  • Management of Extended teams (usually 120/180 Persons)
  • Development of Educational programmes and Global Conferences for learning exchange
  • Development and deployment of Mentor Culture for ongoing and life time learning
  • Creator and developer of Skills Training Programmes for Operations, eCommerce and Reservations Skills programmes which won Hospitality awards
  • Project management of Dubai Hilton Beach Club including procurement of all FF&E for the New Hotel
  • Opening Experience for Kyong Ju and Bali Hilton Hotels
  • Development and Deployment of new Websites for both Pan Pacific and Kempinski Hotels, with Re-designs for Anantara Hotels
  • Successful deployment of two comprehensive and fully integrated Central Systems projects, both for Kempinski and Minor Hotel Groups
  • Hotel Systems - Opera PMS, CRS, SFA, OCIS
  • GDS - MyFidelio and TRUST
  • SiteMinder - Channel Management
  • Web - Wordpress, Wix
  • OTA Insights
  • MS Office, Word, Excel, Outlook
  • Expedia Extranet, Agoda
  • Office 365
  • Revenue Management - IDeaS