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Rex Demanser

Seeking new role in Hotels, Hospitality or Tourism

Professional Status
About Me
Born in Napier, my hospitality career started as a porter (James Cook Hotel, Wellington) and worked up through the ranks, really beginning in London, where I spent nearly 10 years with Hilton International being Area Director Rooms Operations for Asia/Pacific & Australia, 5 years with Pan Pacific hotels as Corporate Director for Sales, Revenue and Web, and then 4 years with Kempinski Hotels as VP Distribution, Revenue Management, Web operations and eCommerce/Marketing. Broadly put, approximately 50% of my time in Hotel Operations and 50% in Sales & Marketing/Revenue/Web. I now seek a senior executive role where commercialism, creativity and most importantly - Where people count!. An organisation that fully understands that encouraged, educated, empowered people are the elements that will drive maximum business performance. Ideally a luxury Hotel or Tourism enterprise.

References available on request.
  • Responsible for development and deployment of the Sales & Marketing Strategy for Distribution, Revenue Management, Web and eCommerce, Micros Fidelio Integrated Central Systems including ORS, OCIS, OWS, SFA, Reservations Worldwide, Voice, eMarketing, IDeaS Revenue Management system and Third Party system integration.
  • Overall responsibility for Kempinski Pricing Strategy, Market positioning, Rate and product distribution, Third Party B2B and Direct Internet B2C revenues, including Negotiation, Contracting, Inter-facing and overall contract deployment and revenue production.
  • Determining and communicating unit revenue targets, including 5 year revenue projections, within the context and guidelines of the overall company strategy. 1.5BNZD per Annum
  • Create an “Entrepreneurial” culture within the company for Sales and Revenue across all revenue centres to include Pricing, Market positioning, Market penetration and business conversion. Including creation of Group Services within the Management Agreements.
Detailed Description
  • Achievements: Creation and deployment of Sales & Distribution Strategy for Distribution, Web, and Revenue Management both B2C and B2B, including all systems integration and channel Management
  • Concept creation and deployment of New Brand identity via the Kempinski Website re-launch, December 2009. Global position improvement 100,000+ to position 35,000.
  • Creation of Online Marketing concepts viral and otherwise based on Disruptive Marketing concepts.
  • Creation of annual hotel 5 year targets deployed June 2010 for all hotels in the chain for 13% annual growth, as part of the overall strategic revenue growth plan for Kempinski.
  • Creation and deployment of direct billing with current direct income improvement in excess of CHF2Million per annum, with growth potential of CHF10M per annum within 5 years.
  • Successful, on-time delivery of the Micros Fidelio OCRS/OCIS/OWS/SFA and MyFidelio Integration Distribution Platform February, 2007. Including Multi-currency, Multi-Lingual Environment.
  • Implementation and ongoing follow-up for tracking unconstrained demand systems for all revenue centres.
  • IDeaS Revenue Management system integration, BAR Rate, Budget and Group Module activation with minimum 50 hours Training & System support for all hotels.
  • Channel Management and Rate Shopping integration to BAR Module activated and deployed, to Central System.
  • Pricing Review and Revenue Management Audits with minimum US12Million incremental revenue for 3 hotels in first year in position. Overall update of entire pricing and Rate strategy.
  • 48 percent year on year Revenue growth in Central Distribution revenues (EUR20M) 2008
    Activation of numerous Third Party Internet providers working with MyFidelio ( for improved integration on XML. (HotelBeds, Orbitz, Splendia to name a few)
  • Overall departmental revenues of EUR65M, with currently 28% year on year growth making up 17% of Total Rooms revenue for the company.
Company Description
Kempinski Hotels is renowned as one of the oldest hotel chains originating in Europe in 1897. It is a collection of luxury hotels including the Emirates Palace, Abu Dhabi; Ciragan Palace, Istanbul and the Adlon, Berlin.
It has rapidly expanded its portfolio and now has approximately 70 Hotels. More details of the portfolio can be seen on the website:
Company website