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Rex Demanser

Seeking new role in Hotels, Hospitality or Tourism

Professional Status
About Me
Born in Napier, my hospitality career started as a porter (James Cook Hotel, Wellington) and worked up through the ranks, really beginning in London, where I spent nearly 10 years with Hilton International being Area Director Rooms Operations for Asia/Pacific & Australia, 5 years with Pan Pacific hotels as Corporate Director for Sales, Revenue and Web, and then 4 years with Kempinski Hotels as VP Distribution, Revenue Management, Web operations and eCommerce/Marketing. Broadly put, approximately 50% of my time in Hotel Operations and 50% in Sales & Marketing/Revenue/Web. I now seek a senior executive role where commercialism, creativity and most importantly - Where people count!. An organisation that fully understands that encouraged, educated, empowered people are the elements that will drive maximum business performance. Ideally a luxury Hotel or Tourism enterprise.

References available on request.
  • Primarily responsible for the Sales & Marketing model (competitive methods) including: E-distribution & marketing, global hotel alliance and business acquisition & retention and customer relationship management models
  • Overseeing Sales operations for all Pan Pacific Hotels including recruitment, targets, business plans and day-to-day sales operations and activities
  • Overseeing Regional Sales operations for all Pan Pacific Hotels including recruitment, targets, business plans and day-to-day sales operations and activities
  • Overseeing all Information Technology developments including GDS, Internet, Website design and Website Management
  • Establishment of a Revenue Manager and Revenue Management culture within all Pan Pacific Hotels and Resorts
  • Creation and execution of all E-Marketing activities for Pan Pacific Hotels & Resorts
  • Overseeing day to day operations of Central Reservations and Hotel Reservations including associate recruitment, education and operating standards for Reservations
  • Development and Implementation of the rooms operational standards and revenue management standards for Pan Pacific
  • Overseeing Information technology to include Delphi, Fidelio PMS, TRUST GDS, SRS World-booker WBE and Fidelio CRS/CIS. Introduced roll-out of TRUST Voyager CRS
  • Contracting and co-ordination of all Marketing / Partner alliances and programmes, including global SRS marketing agreement and credit card programmes
Detailed Description
  • Achievements: As part of the team, we have established the overall strategic direction for Pan Pacific Hotels and resorts
  • Creation of the Global Hotel Alliance ( with support from Kempinski, Rydges and Wyndham hotel and Resort colleagues
  • Established a formalized revenue management reporting and analysis system for all Pan Pacific Hotels
  • Reviewed all current Global Distribution systems and currently implementing new more cost effective systems for revenue generation, via Fidelio CRS/CIS. Savings of US360K per annum in costs and reduced overall GHA savings of US5Million over 3 years
  • Increase in Internet reservations of 125% year on year
  • Re-negotiated existing contracts with savings of over 500K per year
  • Establish ROI models and standards for all aspects of the sales operations
Company Description
Pan Pacific Hotels Group Limited is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns and/or manages over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development. The Group comprises two acclaimed brands: Pan Pacific® and PARKROYAL®.
Company website