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Rex Demanser

Seeking new role in Hotels, Hospitality or Tourism

Professional Status
About Me
Born in Napier, my hospitality career started as a porter (James Cook Hotel, Wellington) and worked up through the ranks, really beginning in London, where I spent nearly 10 years with Hilton International being Area Director Rooms Operations for Asia/Pacific & Australia, 5 years with Pan Pacific hotels as Corporate Director for Sales, Revenue and Web, and then 4 years with Kempinski Hotels as VP Distribution, Revenue Management, Web operations and eCommerce/Marketing. Broadly put, approximately 50% of my time in Hotel Operations and 50% in Sales & Marketing/Revenue/Web. I now seek a senior executive role where commercialism, creativity and most importantly - Where people count!. An organisation that fully understands that encouraged, educated, empowered people are the elements that will drive maximum business performance. Ideally a luxury Hotel or Tourism enterprise.

References available on request.
  • Development of Company Strategy for Portfolio growth, Revenue, Distribution and Web. Presented to Board for Approval.
  • Brand Strategy Development & Deployment
  • Maintenance of Statistics for Measurement and Balanced Scorecard
  • Strategic Approach based on Kaplan and Norton
  • Leadership and strategic Planning for Global Sales Offices
  • Development and deployment of eMarketing
  • Corporate contracting and negotiations
  • Customer Relationship Management
  • Sales and Fidelio Sales System deployment, training and Management
  • Owner Relations and Presentations
  • Creating & deploying joint marketing programmes with Airlines and/or Airports including Destination Marketing
  • Negotiation and contracting of Online Integrated Travel Agencies
  • Project Management of Interfaces for Content Management
  • Implementation of Pricing reviews and Demand Price Forecasting
  • General Management Experience, Hotel Manager Dubai Hilton, GM Carlton Sydney
  • Rooms Operations Regional Management Asia Pacific Australia
  • Hotel Pre-Opening & Project Management, Kyong Ju & Bali Hilton Hotels. Sales Opening & Distribution setups for over 35 Kempinski Hotels
  • New Hotel Build Project Management
  • Numerous Hotel Renovation projects
  • Development and control of overall Hotel Revenue budgets. Quarterly summaries and Presentations for the Board.
  • Hotel budget reviews, in particular the Sales & Marketing Plans
  • Development and Management of the overall company Sales & Marketing Budgets
  • Overall management of eMarketing spend
  • Total Overall Marketing Budget for Kempinski Hotels 35Million CHF
  • Creator and developer of the Global Hotel Alliance (
  • Global Contracting for major OTA,s both for GHA and Hotel Chains, including Expedia, Agoda, HotelBeds and others
  • Relationships with Airlines for Joint marketing promotions
  • Strong Relationships with external organisations, including TBWA/Tequila and Landor for Brand Development, Airlines, OTAs and Digital partnerships
  • IDeaS Revenue Management System
  • Implementation and Training of Revenue Management techniques
  • Integrated Pricing (EZYield)
  • Micros Fidelio Central System Integration
  • Leadership of Revenue Management, Web/eCommerce and Distribution teams
  • Leadership and Project management of integrated Centralised Distribution systems, including Third Party OTA and Revenue Management system integration
  • Day to day operational oversight of all IT systems, including systems alerts, operational alerts, system security and redundancies
  • Management of Core reporting (usually 5 key teams members)
  • Management of Extended teams (usually 120/180 Persons)
  • Development of Educational programmes and Global Conferences for learning exchange
  • Development and deployment of Mentor Culture for ongoing and life time learning
  • Creator and developer of Skills Training Programmes for Operations, eCommerce and Reservations Skills programmes which won Hospitality awards
  • Project management of Dubai Hilton Beach Club including procurement of all FF&E for the New Hotel
  • Opening Experience for Kyong Ju and Bali Hilton Hotels
  • Development and Deployment of new Websites for both Pan Pacific and Kempinski Hotels, with Re-designs for Anantara Hotels
  • Successful deployment of two comprehensive and fully integrated Central Systems projects, both for Kempinski and Minor Hotel Groups
  • Hotel Systems - Opera PMS, CRS, SFA, OCIS
  • GDS - MyFidelio and TRUST
  • SiteMinder - Channel Management
  • Web - Wordpress, Wix
  • OTA Insights
  • MS Office, Word, Excel, Outlook
  • Expedia Extranet, Agoda
  • Office 365
  • Revenue Management - IDeaS